Here are current and future Shopping Trends that you should think about when panning your E commerce marketing and strategy actions ( based on Becommerce global consumers report) . this set of trends provides on line retailers with insights about the way consumers choose and buy. The Metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases.
Key insights from the survey revealed:
. Fashion and apparel were by far the most popular category for online shoppers.
- The option of buy now, pay later (BNPL) is very popular and helps consumers to fit purchases into their budget.
Personalization and Customization is very important for Consumers who are willing to share their email, gender and name with merchants. Of those willing to share personal information in exchange for a personalized advertising or shopping experience, consumers in Italy and France were the most willing. Conversely, shoppers in the US, UK and Australia are more focused on the brand they are sharing information with.
- The combination of clear value and transparency are the values consumers look for most. So – be honest and bring tangible values
- 84% of the audience rated sustainability as important when making a purchasing decision.
- 46% of consumers are willing to shop on the Metaverse, and of those, 51% are interested in buying both virtual and physical goods. – so it means that all online stores should start preparing to the metaverse age.
- Consumers shop online at least once a week, fashion and apparel take top category
- many consumers are shopping online multiple times per week, with 55% of respondents indicating they shop online at least once a week if not more.
- In terms of leading categories – fashion and apparel was by far the most popular category (80%), with electronics coming second (56%) and entertainment and media in third (55%).
- The report also checked the trends transforming the future of commerce
- Metaverse, cryptocurrency and NFTs are all poised to revolutionize commerce in some form or another. When it comes to Metaverse shopping, consumers were about evenly split between willing (46%) and not willing (52%). Yet, a small percentage (2%) had already shopped on the Metaverse. Consumers in Australia (52%) were the most willing to shop on the Metaverse, and those in France were the least willing (35%).
The metaverse has the potential to reshape the e-commerce industry entirely. Apart from offering instant gratification, the combination of metaverse and e-commerce can also greatly influence customer purchase decisions and increase customer satisfaction. many players in the e-commerce segment are investing and innovating in the metaverse space.
Walmart and it competitors will soon sell virtual goods, including toys, appliances, electronics, apparel, sporting equipment, home decor, and much more..
- Unlike the Metaverse, the majority of consumers say they don’t have a good understanding of NFTs, with 26% saying they don’t even know what NFTs are. And this stays relatively consistent regardless of country.
- When asked which payment methods were used when shopping online, 5% of consumers said they have used cryptocurrency with the majority being in the US and Italy. And while most people weren’t yet using cryptocurrency, of those who do, a strong majority (66%) preferred it as a payment method.
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