the e-commerce sector will reach $27.15 trillion in 2027. That means that most of the businesses from all segments will be part of this huge layer.
If you are an e-commerce business owner, you need to be an expert in branding, digital marketing , performance activity and conversions. You need to be a talent in your field and/ or work with the right people. On top of that you need to choose the best technologies that will help be a winner . here are some examples of needed tech solutions that you should consider :
1. XR- Extended Reality ( Content for Product presentation)
Extended reality, enables you to take point-of-view (POV) photography to the next level by augmented reality (AR) and virtual reality (VR).
The goal is to let customers to feel like they’re actually using or touching the product. instead of just looking at the product, shelf or catalog.
The best way to it is by including 3D models into photos or videos. That way, when someone looks at it with their phone or computer headset, they can rotate them to get different views of each piece as well as change its size or color.
XR content management system allows e commerce businesses to manage content that involves extended reality and optimize it for your e-commerce platform. This will ensure efficiency and also make life easier for you when dealing with such type of content.
2. First Data management & Analytics
First Party Data is all information that being collected by the store’s owners. It is the most important thing to focus on for a better Product and Marketing strategy. Data analytics is the process of collecting, analyzing, and reporting data. It helps you make better decisions that will improve your business by understanding what your customers want.
Data helps you design and plan your promotional activities accordingly. In a way, this will improve your chances of bringing in more conversions.
3. Recommendation Systems for Product Suggestions
SPOQ – Social Proof Of Quality is an umbrella term for all issues related to customers reviews, recommendations and ecperience. Recommendation systems for product suggestions are used to suggest products based on customer behavior, preferences, interests, and demographics.
They can be used to suggest products based on:
- Customer’s previous purchase behavior
- Customer’s past interest in certain products or categories of products (based on their browsing history)
- Demographic information like age, gender, location, etc.
4. Customer Relation Management Software
Customer relation management (CRM) software is a software application that automates and streamlines customer interactions. It helps businesses manage their relationships with current and potential customers. CRM provides a way to automate customer communications and collects data on past activities, allowing companies to identify trends, patterns, and problems.
A multi channel strategy allow you to collect information about your prospects or existing customers to better serve them.
5. Secured Digital Payment Processing Systems
When customers buy in your store, they will expect that their payments will be processed securely.
You need to have the best solution for secure digital payment processing .
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