Every online store owner should create a strtegic plan that is based on the following
Speed. Generation Z & Y prefer fast brands – quick navigation, one or zero clicks for order, quick delivery and quick response if something goes wrong. Once people have experienced free and fast shipping in their personal transactions, they expect the same in their business transactions. Many E-commerce companies are turning to advanced e-commerce logistics software to adapt to these customer expectations. In doing so, they position themselves as a fast brand . on top of that they offer customized delivery options to customers, giving them the power to weigh out cost versus time. The combination of speed and personalization is the key factor for successful e commerce businesses
Reliability. Failure to meet delivery expectations will result in customers looking elsewhere. Sometimes, circumstances outside the shipper’s control threaten to derail shipments. One thing that separates mature from immature e-commerce operations is the ability to adapt to changing circumstances. With the help of advanced e-commerce logistics software, companies can proactively reroute deliveries around weather events or other extenuating circumstances.
Traceability. If customers routinely check shipping updates on small purchases, they’re even more likely to demand traceability for large, B2B purchases. Providing real-time tracking is more than just a service for peace of mind. It’s also an opportunity to upsell customers. Some e-commerce logistic software will include fully branded tracking sites with integration for product advertising. Rather than having customers track shipments through FedEx, UPS or any number of carriers, they can bring them to a branded site with an opportunity for new sales and increased web traffic.
Hassle-free returns. 82% of buyers want free returns, and 54% check return policies before purchasing. Not every company can offer free returns, but those that can will gain a competitive advantage. However, any returns, and free returns especially, can be complex to manage. Customers aren’t concerned about a vendor’s logistics challenges; they’re concerned about complex return processes making disappointing products even more frustrating.
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