1.Dont just transfer a desktop website to mobile
Provide your customers with a streamlined and simple experience that doesn’t involve endless scrolling and click-throughs. Make it simple. Make it a mobile friendly product
- Invest in Accessibility
Accessibility must be considered from the start in order for on line sellers to improve engagement with the products, increase revenue and support repeat customers.
- know your customers. Define their needs and expectations
First party data Is the most powerful tool for your Marketing plan and for your Product strategy . collect data and learn what your customers do, want and need.
- Provide your customers with a clear and simple Checkout Process
It’s all about destructions – you should develop a native mobile app that minimizes the number of redirect windows and distractions. The smaller real estate of the phone screen means the app’s design needs to provide a frictionless checkout experience.
- Use an adaptive framework that will make it work on all devices
it’s critical to find a technology that has an adaptive framework—one that, no matter what device a consumer is shopping on, the store will fit right on their screen. Build it once. Then deploy it everywhere
6. Implement a Personalization strategy
First Party Data for better personalization approach – that can be based on user’s phone and social identity. It requires in-depth insights into the frequency of a customer’s store visits, purchasing patterns and intent of purchase
This field is called – MFPD – Mobile First Party data – and it is the most important component of any store’s Product & Marketing strategy
7. Try to have a Physital presence – a combination of Physical and digital presence
Once you implement an omnichannel strategy you strength your brand presence and improve your on going business.
8. Be global – act local –
Try to have a “mobile-first” product and marketing strategy and consider local status. Design your product and services appropriately for the local market, considering competition , local needs, internet speeds and the dominant devices.
9. Invest in ASO – Appstore Optimization. This is the first step in your app promotion.
10. Invest in Customer Retention – also via Personalization.
you should look for quick ways retain your e-customers. This can be achieved through a multifaceted strategy that begins by personalizing their journey. If you are using a CRM platform like Salesforce and you notice that there are multiple users with the same name, then using the platform’s Salesforce merge accounts feature will enable you to join all information and create one account. The latter will have as much information as you need to create targeted campaigns for individual clients. Other key strategies include creating personalized homepages (via cookies), offering online assistance to enable your customers to make the right purchase
11. Prioritizing Voice Search
Approximately 75% of US households will be using voice search in 2025, per research by Loop Ventures. The rise of voice search should be a big motivator for you to amend your keywords and content in accordance with this trend. The main strategy to focus on is answer-based content. Try using a short, 40-word introduction, followed by tables and bullet points. Write in a way that people speak. Verbal queries on voice search are longer than written searches, so you can avail of long-tail keywords. For instance, someone using text search might write “weather New York” but when using voice search, they might ask, “What is the weather like in New York right now?” You should also aim to include more synonyms for keywords and phrases, so they genuinely match the way a person asks a question.
12. Relying on Augmented Reality Apps
Some industries—particularly fashion, jewelry, makeup, and interior design—are offering customers augmented reality experiences, enabling them to see what their chosen items would actually look like on their faces or bodies, or in their homes
13. Implement a search strategy :
- Boosts sales. Customers may come to an e-commerce site with an idea of what they need, but the site may contain other relevant products they may consider. An effective search tool can help customers find these items and lead to a purchase.
- Collects purchase intent data. As visitors enter keywords into the search field, organizations can collect that data and use it to learn more about visitors’ interests. More customer data lets e-commerce teams send personalized product recommendations to customers based on their searches, as well as their purchases.
- Tracks market trends. Product names and queries change over time, and e-commerce leaders can track these market trends if they analyze customer queries. For instance, customers may use new slang terms for old products or search for discontinued products. E-commerce teams can use this data to update product descriptions, metadata and discover potential new products to sell.