SEO, or search engine optimization, is important for e-commerce because it helps to improve the visibility of an online store in search engine results pages (SERPs). This is important because it can help drive traffic to the store, which can lead to more sales and revenue.
There are several ways that SEO can benefit an e-commerce store:
- It can help to increase organic traffic to the store. By optimizing the store’s website and product pages for relevant keywords, it becomes more likely that the store will rank highly in search engine results when people search for those keywords. This can lead to more visitors finding the store and potentially making a purchase.
- It can improve the user experience. When a store’s website is optimized for search engines, it is typically easier for users to navigate and find the products they are looking for. This can lead to higher levels of customer satisfaction and potentially result in more sales.
- It can help to build trust and credibility. When a store ranks highly in search engine results, it can be seen as more trustworthy and credible to potential customers. This can help to increase conversions and sales.
- It can help to target specific audiences. By optimizing for relevant keywords, a store can more effectively target specific demographics or customer segments. This can help to increase the relevance of the store’s products and services to potential customers, leading to more sales.
There are few tools that any online store should use :
Google Analytics
Google Analytics is designed to provide you with instant information on the number of people visiting and using your website along with granular data about how they engaged with the website. it is completely free so you don’t need any extra budget for using this useful tool. Google Analytics helps you guide ideally on how you must track your website traffic diligently and ways to act on areas of improvement.
SEMRush
SEMRush provides one with actionable reports regarding SEO, content marketing, competitor research, PPC, and social media marketing.with this tool you get in-depth tracking of keyword research, on-page SEO, local SEO, and competitor SE analysis, among others. its Position tracking tool, Hyper-targeting function using PIN Codes, Competitor discovery reports, and Integration with Google Data Studio.
Helium 10
This tool is an excellent solution for those who sell on Amazon, Helium 10 will help you with many opportunities on the e-marketplace giant. With a range of tools aiding product research, keyword research, marketing, and analytics, Helium 10 simplifies discovering high-volume, high-ranking keywords to elevate your brand’s position among the top search results..
Ahrefs
Ahrefs can help you with many functions including keyword research, competitor analysis, link building, etc., which will help you move up the ranks on the SERPs. With the ease of accessibility and conducting a comprehensive SEO audit of online store,
Raven SEO Tools
Raven SEO Tools is a suite of tools that enables you understanding of keyword choices used by competing brands. It also helps you to review landing pages and suggests effective tips to increase the impact of your created content too. Making smart and friendly reports on the performance of the website in attracting traffic .Raven SEO Tools is also preferred for its seamless Search Engine optimisation of the e-commerce product page.
UberSuggest
Ubersuggest, a free tool of Neil Patel provides one with innumerable ideas to optimise your website’s content. Here you can find keyword ideas section that gives you long tail versions of a simple keyword. It also provides a detailed analysis of SERP overviews and suggests content ideas with a user-friendly interface. Ubersuggest also gives you details about how your competing brands have been performing in the e-commerce sphere by using SEO tools.
Moz Pro
Moz Pro is Moz’s flagship suite of SEO tools provide you with detailed information about the SEO performance of your website. Giving an analysis of your placement on SERPs as compared to your competitors’ basis keywords, the Site Crawl unearths the issues that keep search engines restricted from crawling your website wholly.