SEO is one of the most effective ways to Improve your business by improving your revenue and profits. E-commerce stores thrive on a steady stream of new customers and a loyal core of repeat buyers. On Line stores need new buyers to have new revenue. SEO – Search Engine Optimization is necessary for generating new revenue sources and new buyers. the fight over attention in the digital age, is the main battle of any e commerce business and SEO is the most Important vehicle for attracting new loyal customers. The field is very crowded and the fight is hard.
Here is the ultimate check-list that may help you win this battle:
- Include a many as Keywords in the title and important parts of the site. Keywords are phrases people search for online; these are important terms you want to focus on so that they show up to any potential customers searching for products. When choosing the right keywords to target, make sure that you select keywords that are unique to your site and relevant to your products and services
- Updating content – original, dynamic, relevant to the target audience. And think about the Content Triangle creation – make it: Searchable, Snackable, Sharable ( help users to help you by sharing your content)
- Multimedia – mainly video. This is the most sharable format.
- YouTube channel – it works, it’s effective, it’s good for Product description, It’s good for relation with potential customers, It’s vital and it belongs to Google……. So – be nice….
- User-friendly content and products shelf structure
- Site Map
- Mobile-optimized website
- User engagement – recommendations, contributions, reviews – spend your budget on creating a good SPOQ Index for your store ( Social Proof Of Quality means – people are talking about you )
- Time spent at the site/ store – keep this KPI as high as possible. Google search engine will give your store a better score.
- Q&A page – looks trivial? that can be helpful.
- Think voice search – Implement a long tail keywords strategy including social language words such as: How, Where, When, Best, can , top ,easy, why, new, good, does, make, define, free, list, do. On top of that it’s important not to optimize low-volume keywords and not to remove out-of-stock product pages
Don’t forget to make On Going Performance evaluation – including parameters such as Click through Rate – CTR, Keyword Status , Average Position, First Page Bids, Quality Score.