Digital natives – millennials – are the most important audience for online stores. They are the ones who were born into the digital age and therefore lead everything related to the consumption of content and products in this era. They also lead the field of mobile shopping and therefore it is worth getting to know with it types of buyers belonging to this sector?
– Bargain seekers
The largest group. Enter brands and businesses to produce personalized packages including products and personal quotes.
– Target oriented – Have a clear purpose
People who know what they are looking for. Brands and businesses that invest in first party data wisely – will be able to meet the need and demand of this micro cluster
Seekers
Good work on the other group (targets) will help to catch this important group as well
Fluttering
Surfers or casual visitors. It is advisable to assimilate proper triggers plan to catch this segment while they flutter. ( Special offers, buy now pay later, 1+1 free etc.)
Impulsive buyers
Very influenced by recommendations and opinions mainly on social media. Worth investing in SPOQ Index plan ( Social Proof Of Quality which is an umbrella term of all activities related to customer reviews, recommendations, customers experience etc.)
Loyal to the brand
Relatively small group . If you want to support this layer, preferably a content activity of clear value
Seasonal buyers
Small group. In certain areas (fashion, tourism) it is advisable to invest in seasonal campaigns – based on first party data ( store’s own data that is being collected on a regular basis).
There are a few more insights that are relevant to those who want to sell to this important audience
70% of Millennials don’t have a problem with stores data collecting – as long as you use it for having better Personal product strategy
Influencers, micro / Nano influencers and social networks, have a greater impact on impulsive purchases
Digital natives are not loyal to brands over time but they do consider Trust and Value as the main assets of brands
Very appreciative and influenced by personal communication – you should know them, learn their habits, needs and desires .
Buy Online, Pick Up in Store – an effective tool for working with native digital
Millennials prefer fast brands – quick navigation on your app/ site, one click for order , quick delivery and quick response from customer care side.