Reach & Frequency – these two terms have been leading the industry for many years. Its main goal was clear and decisive – to spread our message to a maximum number of people and preferably expose each of them as many times as possible to what the brand has to say about itself. These terms are no longer relevant. Today, the only way to initiate successful marketing moves is to adopt different words.
Interaction & Engagement
A targeted approach should be embraced for micro-segments, ask their permission to market, create a relationship with them and provide them with value. That’s how correct marketing should be done. Size does not matter, digital knowhow is the way to go, especially for smaller online sellers that try to bridge gaps with the big ones.
One of the main vehicles that may help organizations to achieve their Customers Engagement goals in the digital age refers to the term UI – Users Interface – which is the space where interactions between humans and machines occur. Such Interaction allows effective operation and enables users to fulfill their needs.
We are stepping into the age of voice. Voice search, voice-based interaction between consumer and brand and other voice-based services are now becoming the industry’s leading user interface format. Here, too, ecommerce providers need to be ready and targeted on upgrading their relationship with customers and consumers.
Voice is going to be the main UI format for having on going relations between online sellers and consumers. So you should implement a VUI ( Voice User Interface ) plan in all your digital assets.