In many of the uses and domains — AI — gets you to the destination but completely eliminates the journey itself. the search. The way to get to accuracy . Inherent missation of the learning and improvement process.
Let’s take Product Development as an example — imagine creating an instant product Specification using a smart machine. No hesitation, no improvement process, no “features games” and learning what to take with us to the next version or product.
This quick and automated configuration will produce a collection of obscure product managers. No doubt
The field of marketing and advertising can also be a good example of the phenomenon of “flattening” professionals:
millions businesses are in great distress due to the competitive and expensive advertising market. They need to create differentiation, product advantage, a unique brand identity, effective targeting and building First Party Data
To succeed in the crowded field in which they are active, Brand managers as well as digital store owners — everyone needs to specialize in marketing.
They need to embark on a journey that will help them find their marketing uniqueness and their way of creating unique moves. Instead, they will be sucked into the automated machine of one AI or other capabilities and will soon lose the infrastructure of independent marketing and advertising thinking.
Taboola company recently launched ABBY — an AI solution for advertisers.
The company promises that it will manage everything related to your campaign (on the Taboola network) seamlessly — from ad creation, to bidding strategies, to accurate optimization. Advertisers who once grappled with the complexity of campaigns now have a trusted guide, capable of creating, customizing, and fine-tuning strategies with a few simple guidelines.
The new creature will guide you through all stages of the campaign — from budgeting and segmentation to creative, optimization, Reporting and implementing strategic changes on a daily basis.
In short, ABBY will flatten your ability to become your own marketing professional.