In the Ecommerce Industry – the traditional one-to-many advertising is not efficient.
More and more companies and people determine that their advertising is ineffective and they are looking for different methodologies to be included in their plans for the coming year.
One of these methodologies should be — Co-marketing that may upgrade your ROMI (Return of Marketing Investment).
Co-Marketing Is a marketing strategy where businesses partner together to expand their reach. Typically, the companies working with each other have some similarities, such as having similar audiences.
The new approach in this area is Co Creation (co ownership) of segmented communities incorporated with companies that target the same segment and can bring real value to such segments – for example – a community or a social group that is focused on your industry’s news or store’s comparison.
Professional partnership should use social groups for creating communities and also may use professional media for strengthening the community by distributing valued content .