Email marketing campaigns can be an effective way for online stores to reach their customers and drive sales. Here are some benefits to consider:
- Cost-effective: Email marketing is one of the most cost-effective marketing channels for online stores. You can reach a large audience without spending a lot of money.
- Personalization: With email marketing, you can personalize your messages to each individual customer. This can help increase engagement and conversion rates.
- Targeting: Email marketing allows you to target specific segments of your audience based on their behavior or demographics. This can help you send more relevant messages to your customers.
- Analytics: Most email marketing platforms offer analytics tools that allow you to track the performance of your campaigns. This can help you optimize your campaigns for better results.
some Interesting statistics support the idea of including e mail campaign in your marketing plan :
- 61% of consumers prefer to be contacted by brands via email. (Statista)
- Segmented campaigns to email subscribers drive a 760% increase in revenue. (Campaign Monitor)
- Email marketing contributes to 20% of traffic driving eCommerce sales. (Wolfgang Digital)
- 60% of consumers say they’ve made a purchase as the result of an email marketing message they received. (OptinMonster)
- Abandoned cart emails have an average open rate of 45%. (Moosend)
- The ROI of Email marketing is amaizing – average of 4400% ROI. (OptinMonster)
Few tactic recommendation :
- Build a quality email list: The success of your email marketing campaigns depends on the quality of your email list. Make sure to build a list of subscribers who are interested in your products or services.
- Segment your audience: Segment your email list based on behavior, demographics, or other criteria. This will allow you to send more targeted messages to your subscribers.
- Use a clear and compelling subject line: Your subject line is the first thing that subscribers will see in their inbox. Make sure it’s clear and compelling enough to entice them to open your email.
- Personalize your messages: Use your subscriber’s name and other personal information to personalize your messages. This can help increase engagement and conversion rates.
- Create mobile-friendly emails: Most people check their emails on their mobile devices. Make sure your emails are optimized for mobile devices.
- Offer incentives: Offer your subscribers incentives, such as discounts or free shipping, to encourage them to make a purchase.
What is the expected Click Through Rate of email campaign ? here are some numbers by Industry :
Beauty and Personal Care – 1.96%
Arts and Artists – 2.85%
Business and Finance – 2.73%
Computers and Electronics – 2.16%
Education and Training – 2.63%
games – 3.33%
Health and Fitness – 2.57%
Hobbies – 5.13%
Insurance – 2.11%
Legal – 2.99%
Marketing and Advertising – 1.92%
Media and Publishing – 4.70%
Music and Musicians – 2.84%
Pharmaceuticals – 2.52 %
Real Estate – 1.91%
sports – 3.19%
Travel and Transportation – 2.17%
The average Open Rate is between 18% to 25%
ComTov Audio :