Personal branding is a subfield in the marketing industry that focuses on goals and ways related to how a person wants to position himself based on his abilities, his advantages, his perceived characteristics and his professional and personal values. Personal branding will actually determine how a person will be perceived by others.
This field is considered a subsector of the marketing industry and during the years of its existence has not really received professional and methodological attention . This situation is going to be changed.
The most essential engine for turning it into a very important field is the relatively new set of tools in the field of artificial intelligence. Content creation tools like Chat GPT will speed up the amounts of content produced in an extreme way – professional content, compositions, songs, segmental content of bloggers, product content, etc. – everything is easier, automatically produced and overall in very good quality.
So how does this relate to the need for professional personal branding?
Let’s take for example something relatively extreme – the machine produces poems that can (at least in the perception of the general public) compete with the poems of the best poets. How are creative and talented poets supposed to compete with this formidable machine that produces quantities of poems at a perfectly good level? How are poets supposed to rise above the significant “noise” of flooding the world with works on behalf of the machines? Poets have to invest in self differentiation and personal branding. standing in the front will be a differentiating factor that will allow content consumers to prefer them over the quantity that is poured into it on the part of the various content counters.
Self-branding requires you to stick to a set of activities that will eventually contribute to targeting, prominence, memorability, diversity and perceived value
Audit your online presence
It is advisable to start by Google yourself. Try to understand the contexts associated with your name on the web. At the same time, you can create a map of advantages, weaknesses, opportunities and threats for yourself – the ancient SWOT tool may give you a picture of your perceptual position in the world.
Target audience
In the first stage, you need to define an exact target audience for your branding activity – who you would like to be exposed to your digital abilities and personality – which companies, groups or micro-segments will be relevant to you. Define them accurately and in detail. The more efficient you do this, the more accurately you will be able to fine-tune your messages, content and communication channels for your personal branding process.
Become a niche expert
It is advisable to produce expertise, take ownership of words and / or field. Stick to them, make them “yours” and take ownership of the field.
Authenticity
Be yourself !!!!!
The decision to stick to your truth and your original characteristics will turn out to be correct in the long run.
Cross platform presence
Your audience is on every platform. This means that this is also what you need to do – each platform may be relevant for your personal branding move – Twitter, Lindcain, Social Media, Website, etc.
Write ,Read & comment
Take advantage of all the platforms for personal, continuous and creative expression as much as possible – share personal experiences, professional experiences, product preferences, share them in articles and research, events and launches.
Be searchable –
In most cases the Google search engine will be the first stage of any dialogue
Potentially – turn yourself into an accessible brand – use your words of expertise, try to produce a lot of content – preferably video and photos, develop a YouTube channel (Google really appreciates this….), submit your content in a friendly way – title, subtitle, text, introduction, summary.- Help Google’s engine promote you in terms of exposure.
Passionate
The digital area loves people with a clear passion for a particular field. Be passionate about your field. Create a clear characterization for yourself – read, comment, share content, share experiences and recommendations.
Social networks – Live there. Don’t just visit
Your audience lives online and mostly on social media. So are you. Don’t act like a guest for a second. A relationship is formed through true integration . Not casual visits. Building a brand is based on deep relationships, not flings. Update your packaging from time to time with chains, but maintain a uniform line over time.
Follow and share
Passivity is a feature that does not support switching moves on the network. You must maintain a high level of activity at all times – respond to other people’s presence and content online. Let them feel involved.
Become an Helper type of person
How do you become Helper type? Make contact, follow the relevant people, express support in worthy cases, recommend, help, direct and express an opinion.
Influencer
Act like an influencer and collaborate with other influencers in your field
Recognize others
Share your praising opinion about other people – their articles, activities, professional advancement, experience.
signature and links everywhere
At the end of each dialogue, it is advisable to allow others to remember you
and be in touch with you
Convert friends to promoters
Provide your users/ friends/ followers with content worthy of distribution – video / humor / unique information, etc. Digital marketing is based on the possibility of enough people promoting your brand. This is possible if you give them the right reason/content to do so.
Value
Deliver value to your target audience. Your target audience is your branding tool, give them a reason to remember you for the better.
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