Forget about Digital Marketing.
The Marketing discipline is changing. looking forward to the coming years, online sellers and stores should be experts in the mega field of IDM.
Integrated Digital Marketing (IDM) Is a unique approach to creating a unified and seamless experience for customers to become a Triangle Customer –
One who Buys the ecommerce + engaged with your assets and content + promote your solution
IDM formula attempts to meld tens of components, platforms, Technologies and activities, so that all work together as a unified force to support the main four conversions:
– Converting People to Visitor (generating traffic to company’s assets (conversion A)
– Visitor to users/friends (starting relations with visitors ( Conversion B).
– Convert friends to customers (convincing users/friends to buy your product ( Conversion C)
– Converting customers to promoters (Conversion D)
It is a process designed to ensure that the multi-components strategy Is centered on the Customer’s Journey.