Mobile marketing has come a long way since the early days of mobile devices and telecommunications. In the past, mobile marketing was limited to basic SMS text messaging and simple mobile websites. However, as mobile technology has advanced and become more widespread, mobile marketing has evolved to encompass a wide range of tactics and strategies.
One major development in mobile marketing has been the rise of apps. Mobile apps allow businesses to create personalized and interactive experiences for their customers, and they can be used for a wide range of purposes, including e-commerce, loyalty programs, and customer engagement.
Another important development in mobile marketing has been the growth of mobile advertising. With the proliferation of smartphones and tablets, mobile advertising has become a key part of many marketing campaigns, allowing businesses to reach their target audience through a variety of platforms, including social media, search engines, and mobile apps.
In recent years, there has also been a shift towards personalized and targeted marketing efforts on mobile devices. This has been made possible through the use of data and analytics, which allow businesses to understand their customers’ behaviors, preferences, and interests. As a result, businesses can create more targeted and effective marketing campaigns, which can lead to increased customer engagement and loyalty.
Our smartphones have long stood as a clear target for anyone engaged in marketing and branding. What makes Mobile Marketing necessary and strategic for companies, businesses and brands?
- These small devices are powerful computers and enable us to use them for almost anything we need.
- It is our personal device, and somewhat intimate, even for a marketing dialog
- The small screen, touching distance away, ensures better attention than any other digital device.
There are three anchor activities that you should integrate into your work plan.
- User Persuasive Vehicles –
Mobile by nature is the only device we keep with us all the time (almost). This allows the brand to create a consumer dialog by supplying value, which should end in moving the consumer from a non-business relationship venue to one with a potential to develop a business dialog. For example, personal coupons based on in-depth acquaintance with the consumer are an excellent transportation tool or Persuasive Vehicles that enable the brand to create a measurable trigger for sales activity, including follow-up.
- Location-based promotion
Mobile is the only device that enables reaching the consumer in his actual location. This is a marketing initiative based on the relevance of Here & Now. Proper use of the location of the target audience will transform it from a potential client to an actual consumer.
For example, a retail chain that locates the potential customer in the vicinity of its branch and invites him to step in and enjoy a unique and special personal offering, increases its chances of success based on a relevant location point. - Advertising and marketing based on behavioral data
This small, efficient device stays with us all the time, through which we perform activities of all kinds: shopping, information, comparing prices, locating stores, locating opportunities, social interaction and so on. This means that if we were able to persuade potential customers to download the brand app or connect to our ChatBot, it will provide us with a consumer database based on user multi-layered behavior.
Not just data based on interests or social behavior, but one that relates to the real, everyday behavior of us all. Based on such an extensive dataset, the brand can design its product strategy, its marketing strategy, and the type and manner in which it operates, including its creativity.