The future of advertising is likely to be heavily influenced by advancements in technology, such as the increasing use of artificial intelligence and the growing popularity of mobile devices. This may lead to more personalized and targeted advertising, as well as the use of virtual and augmented reality in ads. However, there may also be a greater emphasis on ethical and responsible advertising, as consumers become more concerned about issues such as privacy and the potential negative effects of excessive advertising on society.
Many people do not like long advertisements. In fact, research has shown that people’s attention spans are generally quite short, and they are more likely to engage with ads that are brief and to the point. Additionally, with the abundance of digital media and the many distractions that are available, people are often bombarded with ads and may have developed a certain level of “ad blindness” that makes them less likely to pay attention to longer advertisements. Therefore, it is important for advertisers to create ads that are concise and effective in order to grab people’s attention and communicate their message in a way that is both memorable and engaging.
ComScore released research results that showed what we already suspected – the 30 / 20 seconds advertisement format is not relevant anymore
While this is not necessarily true for all of us, it is certainly valid for the Y and Z generations, the digital generations, which are currently the most courted by most brands and services.
So what does it mean?
These young people, considered to be the most coveted audience by most brands and companies, have an ad patience of 5 seconds ad tops.
This means that all those advertisers who have taken a movie that they made last year for their TV ad and pinned it on to YouTube, made a wrong move. Or maybe their client was wrong when hiring their services.
So if you are young, creative and talented – a little more than your boss, it’s time to set up a creative agency with one focused specialty: creating effective 5 second ads. For YouTube, mobile and maybe even for this big box sitting in your parents’ living room…. Ohhhh… what is that? Oh yeah… a TV!
Generally speaki – we need to remember that younger people, especially those in the younger age groups, are watching less traditional television and instead are spending more time on their mobile devices and other digital platforms. This shift in viewing habits has been driven by a number of factors, including the increasing availability of streaming services and the growing popularity of social media. As a result, advertisers are having to adapt to these changes and find new ways to reach younger audiences, such as through online videos, influencer marketing, and sponsored content. Despite this trend, however, traditional television is still a major platform for advertising and is likely to remain so for the foreseeable future.