Augmented reality (AR) is a technology that allows users to view and interact with virtual elements in the real world. This technology is gaining popularity in the world of online shopping and marketing, as it offers a unique and immersive experience for customers.
One way that AR is being used in online stores is by allowing customers to visualize products in their own space before making a purchase. For example, furniture and home decor retailers can use AR to allow customers to see how a piece of furniture would look in their living room, or how a new paint color would look on their walls. This can help customers make more informed purchasing decisions and can also reduce the need for returns due to incorrect sizing or color.
Another way that AR is being used in online stores is to create interactive and engaging marketing campaigns. For example, a clothing retailer could create an AR experience that allows customers to virtually try on different outfits and styles, or a beauty retailer could create an AR experience that allows customers to virtually test out different makeup looks. These experiences can help create a stronger emotional connection with customers and can also drive sales.
So – what are the main ways that augmented reality (AR) technology can be used in e-commerce to enhance their business ?
- Visualizing products in the customer’s own space: AR can be used to allow customers to see how a product would look in their own home or space. For example, a furniture retailer could use AR to allow customers to see how a piece of furniture would look in their living room before making a purchase.
- Virtual try-on: AR can be used to allow customers to virtually try on clothing, accessories, or makeup. This can be particularly helpful for clothing retailers, as it allows customers to see how an item of clothing looks on them before making a purchase.
- Interactive marketing campaigns: AR can be used to create engaging and interactive marketing campaigns that drive brand awareness and sales. For example, a cosmetics retailer could create an AR experience that allows customers to virtually try on different makeup looks, or a food retailer could create an AR experience that allows customers to virtually try different recipes.
In conclusion, AR technology offers many opportunities for e-commerce businesses to enhance the customer experience and drive sales. By using AR, businesses can create unique and immersive experiences that engage customers and help them make more informed purchasing decisions.
Here are some companies that may help you with any AR idea that you want to implement :
www.8thwall.com
gravityjack.com
4experience.co
there are excellent AR platforms that you should know. for example :
Google ARCore, Apple ARKit, Vuforia Engine, Spark AR Studio, Vuforia Studio, Hololink, EasyAR.