If you want to narrow your ” To Do List” for the coming year – would suggest to stick to the following points that can improve your e commerce business :
- Quality of the company’s digital presence DPQ — Digital Presence Quality— that is done by measuring umbers of Followers, App installs, Site Visits, Blog readers etc. all these numbers provide a comprehensive score of lovability and strength of the brand.
2.– SPOQ Index — Social Proof Of Quality — total experiences, recommendations, customer reviews, etc. This figure consists of volume (quantity of recommendations) and sentiment (consumers approach)
- Clear product differentiation — Different Is better than better
- Efficient distribution, easy and natural relative to international markets.
- First Party Data— Control of data and the ability to use data for product strategy , price strategy and marketing strategy
- Ability to recruit and maintain an excellent team( location, vision, culture, compensation )
- Effective and innovative touchpointsbetween the brand and customers — in store, website, social networks and mobile.
- Fast brand— digital natives tend to appreciate speed sometimes more than quality……. Quick navigation within brand’s digital assets , Quick purchase ( Zero click for order , Quick delivery and Quick replacement if needed) .
If you will focus om improving these factors – you online store’s performance will look much better next year. goodluck