Home of SOSO - Small Online Store Owners

In many of the uses and domains — AI — gets you to the destination but completely eliminates the journey itself. the search. The way to get to accuracy . Inherent missation of the learning and

In the Ecommerce  Industry – the traditional one-to-many advertising is not efficient. More and more companies and people determine that their advertising is ineffective and they are looking for different methodologies to be included in their

During the many years of digital activity, marketers have been dealing with the targeting issue. The first and fundamental question was – what audience should I focus on in order to ensure a good Return On

I would like to begin with a farewell. Farewell to the world of traditional marketing as we have come to know it, and to which we are now saying good-bye. The remnants of that world are

For many years, advertising agencies have claimed that a brand should “tell a story.” In other words, bring us a fat production and advertising budget so we can invest it in a movie full of dancers

Cryptocurrencies and blockchain technology have the potential to significantly impact the media and publishing industry in various ways. Here are some key aspects of this impact and how media companies can use crypto tokens   Content

Researches indicate that the most significant problem of Small businesses lays in the upper part of the funnel. Meaning generation quality traffic, Reach and Engagement. The existing solutions – social campaigns, google ads and organic marketing

People don’t care about what any ecommerce provider says about Itself. They care about what other customer say about It. A cross category research, measured the impact of several marketing vehicles on people’s consumption decisions in

The marketing world has entered a new era in which there are quite a few restrictions on attracting information about users and potential customers (GDPR – Regulation Econtains binding provisions that apply to various entities that

A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers For years, traditional marketing has focused on

Online stores can leverage affiliate programs and partnerships to improve their performance and increase revenue. These programs involve working with other businesses or individuals to promote products or services in exchange for a commission on sales

Personal services refer to services that are offered by individuals to other individuals, rather than businesses or organizations. These services can range from coaching and mentoring to consulting and counseling, and can be provided in a

Audio advertising has become an increasingly popular marketing tool in recent years. It can help E- commerce businesses of all sizes to promote their brand and products to a wider audience. Audio advertising can take many

The Customer Behavior discipline includes Human insights, actions and perceptions that influence the decision-making process Preference / consumption The digital age has changed this field of activity and has affected consumer characteristics in which brands and

Once a month we highlight some interesting companies that can help you with your e- commerce business. Our team members collect the chosen companies in a very careful way . this time we focus on top

The rise of e-commerce has been one of the most significant changes in the retail industry over the past few decades. With the advent of online shopping, consumers can now purchase goods and services from anywhere

Email marketing campaigns can be an effective way for online stores to reach their customers and drive sales. Here are some benefits to consider: Cost-effective: Email marketing is one of the most cost-effective marketing channels for

In today’s fast-paced world, online stores need to be able to efficiently manage their storage and delivery processes to ensure customer satisfaction and loyalty. Here are some of the best practices that online stores can adopt

Creating a budget for an online store is an essential part of running a successful business. Here are some tips and steps to follow to help you create a budget for your online store: Start with

Optimize Your Product Listings: Make sure that your product listings are optimized for search engines by including relevant keywords in your title, description, and bullet points. Use Amazon Sponsored Products: Amazon Sponsored Products is a pay-per-click

The method of Data Driven marketing is not ” nice to have” . it’s a must for any online store that wants to implement both marketing strategy and product strategy.   There are a variety of tactics

The Paradox of Choice – Why More Is Less is a book written by American psychologist Barry Schwartz  . paradox of choice focuses on the fact that  more and more options are becoming easily available to

SOSO – Small Online Stores Owners – is one of the most interesting and evolving segment in the Industry. This segment can face difficulties in a competitive marketplace. Some of these challenges include limited resources, a

The digital age has greatly deepened the FOBO phenomenon- Fear of better options. The fear of consumers missing out on a better opportunity that might be waiting for them on another  competing online store, is a

Live selling, also known as live streaming shopping or social selling, is a relatively new concept in the world of online retail. It involves hosting live video broadcasts where sellers can interact with their audience, showcase

Online coupons have become an essential tool for retailers and shoppers in the e-commerce industry. Over the years, online coupons have evolved from simple paper coupons to sophisticated digital codes that offer a wide range of

E-Customization became an essential element in evert E commerce strategic plan. .  47% of digital consumers expected better personalisation in exchange for their personal information, according to Euromonitor’s latest Voice of the Consumer: Digital Survey. Now

Once a month we highlight some interesting companies that can help you with your e- commerce business. Our team members collect the chosen companies in a very careful way . this time we focus on e-commerce

B2B e-commerce, or business-to-business electronic commerce, refers to the online transactions of goods and services between businesses. B2B e-commerce has evolved significantly over the years, from simple online catalogs to sophisticated e-procurement systems. In the early

In online store marketing, attribution models play a critical role in helping businesses understand how their marketing efforts are contributing to their overall sales and revenue. Attribution models are essentially a way of assigning credit to

Artificial intelligence (AI) is revolutionizing the way online stores operate and is becoming increasingly important for improving business performance. AI algorithms can help online stores analyze vast amounts of data to identify trends and patterns, optimize

Subscription models have become increasingly popular in e-commerce as a way to create predictable, recurring revenue streams. Instead of a traditional one-time transaction, customers pay a recurring fee for access to a product or service on

Personal branding is a subfield in the marketing industry that focuses on goals and ways related to how  a person wants to position himself based on his abilities, his advantages, his perceived characteristics and his professional

Electronic Commerce is a term that belongs to the 90th . the new age of the digital life especially with generation Y& Z is focusing on three main features: Experience Value (to users) Trust The E

Here are current and future Shopping Trends that you should think about when panning your E commerce marketing and strategy actions ( based on Becommerce global consumers report) . this set of trends provides on line

Every online store owner should create a strtegic plan that is based  on the following Speed. Generation Z & Y prefer fast brands – quick navigation, one or zero clicks for order, quick delivery and quick response

Before launching your activity, you should build a strategic digital marketing plan to include several basic components. First and foremost, brands have no choice but to create a spider strategy to indicate their digital presence –

Ecommerce KPIs are key performance indicators that can be used to determine the success of the business and also direct e commerce business owners to the best Product and Marketing of the E-commerce business. Every online

A content management system (CMS) helps companies manage digital content. As we know in the digital any business, brand and organization needs to have a Content Marketing Strategy . it’s more Important then traditional advertising and

The average e-commerce conversion rate is about 2 percent to 3 percent. The difference between 1% – 2% or 3% can impact the future of any business that is part of the e commerce Industry. 70%

Being aware that the power has shifted to the consumer and that online stores need to create value for him in order to build a relationship that will lead to a business-marketing dialog, companies are quickly

the e-commerce sector will reach $27.15 trillion in 2027. That means that most of the businesses from all segments will be part of this huge layer. If you are an e-commerce business owner, you need to

Imagine yourself on vacation in a country which you have never visited before, looking for a hotel in the city center. There are many options and you are debating which to choose. One of the first

1.Dont just transfer a desktop website to mobile Provide your customers with a streamlined and simple experience that doesn’t involve endless scrolling and click-throughs. Make it simple. Make it a mobile friendly product Invest in Accessibility

Examining the development of the media, shows it has definitely moved from order to somewhat chaotic. Once the world was organized – there were several content sources that spoke to many recipients. Everyone knew his place.

E-commerce is becoming part of everyday life for consumers and business / brand owners. Accessibility, product visualization, segmentation, differentiation and personalization are cornerstones of this evolving industry. There is one additional significant layer that changes the

The last decade saw companies of different types and sizes which have understood the need to create a presence in the digital world. Digital presence can no longer do with just a website. The company must

This is a new segment underlining a new work concept that will change the marketing world in the coming years. It is a new approach which attempts to address the issue by concentrating all activities on

Amazon’s expansion and entry into new markets could be a major threat to local players who are already facing increasing competition from global online shopping alternatives. The threatened players are those in the most active categories

There are several reasons why people often pay more attention to recommendations from other people rather than brand messages: Trust and Credibility: Recommendations from other people, carry more credibility than messages directly from brands. We tend

The metaverse is a virtual world that can be accessed through the internet and that offers a wide range of experiences and activities. In the context of online stores, the metaverse can potentially be used to

Effective digital marketing requires brands and companies to create their digital presence spider. These are the digital products through which the company will create a relationship with its customers and which will also be the platform

Herbert Alexander Simon was a Jewish-American researcher in psychology, economics and management, and a philosophy of science at Carnegie Mellon University . He anticipated the direction that we are facing these days: “A wealth of Information

SPOQ is a super-term that describes all the channels through which people influence others in their purchasing decisions and preference of a product or service. It refers to all types of people reviews, recommendations, shared experiences

The (true) premonitions shared by everyone involved in commerce are that we are approaching the end of the reign of malls. More and more malls in the United States and Western Europe are shutting down and

Brand presence on social is a necessity, and not only on one social network. Consumers now live on a number of social networks so the brand has no choice but to live there as well. The

The most important agents of change in the marketing industry are, as always, human behavioral and psychological triggers. The marketing industry aligns with the things that are truly important to us. Personal things we faithfully keep.

Millions of posts have already been written about ChatGPT … so here is another one . 130 words about this tool : GPT suggested dialog formula : 1. Act as (role) 2. You will (state the

In the digital marketing age, the fight over users’ attention has become one of the biggest challenges faced by businesses and marketers. With the rise of the internet and digital technologies, consumers are now exposed to

A cross category research ( ROMI Media , Research division,2022  , measured the impact of several marketing vehicles on people’s consumption decisions in main categories / industries. (Romi Media, research division,2022). The research was focused on

Digital platforms and technologies as well as cultural changes and media consumption habits characterizing the digital natives, have influenced the way in which a brand can be built and maintained in this new environment. The way

Micro-clusters strategy in marketing refers to the practice of targeting small, highly specific groups of consumers with tailored marketing messages and products/services. This approach is based on the recognition that not all customers are the same

Customer retention is extremely important for online store owners because it can have a significant impact on the success of their business. Here are some key reasons why customer retention is crucial: Repeat customers are more

Forget about Digital Marketing. The Marketing discipline is changing. looking forward to the coming years, online sellers and stores should be experts in the mega field of IDM. Integrated Digital Marketing (IDM) Is a unique approach

AOV is the average sum of money that a customer spends in a single store in a given period of time. APF is the number of times an average customer buys goods or services from a

Phygital platforms are those that merge the physical and digital worlds in a way that allows for a seamless integration of the two. These platforms can take many forms, such as physical retail spaces with digital

Until a few years ago, creative people in advertising agencies were considered more interesting and “special” (compared to their colleagues from the Planning, Research and Business departments). They were usually smooth talkers, shrewd, up to date,

In order to secure a dialog with enough people on ample relevant meeting points it is necessary to have a presence of a cross-platform brand. When it comes to young audiences, the most significant step is

A Customer Data Platform (CDP) is a system that collects and centralizes data from multiple sources to create a single view of a customer. A CDP can be used to gather data from various channels such

Personalized e-commerce refers to the practice of customizing the shopping experience for individual customers by using their personal data to tailor recommendations, product displays, and marketing messages. This can be accomplished through the use of cookies,

Search is moving from text to voice. When search activity moves from text to voice it becomes request ( not a pure search) . users don’t get a list of options . they get one result.

Generation Z, also known as the post-millennial generation, is currently entering the workforce. Some trend that are predicted for this generation include a focus on technology and digital skills, an emphasis on flexibility and work-life balance,

Online stores can benefit from having a mobile app by increasing customer engagement and loyalty. A mobile app can provide a more personalized and convenient shopping experience for customers, and also allow for push notifications and

Putting the customer at the center means that a company’s focus is on providing the best possible experience for their customers. This can involve prioritizing customer needs and preferences, being responsive to customer inquiries and complaints,

Here are a few facts we’ve collected from media research done in the past year: The number of TV viewing hours of the younger generation has cut down by almost half over the past five years.

SEO, or search engine optimization, is important for e-commerce because it helps to improve the visibility of an online store in search engine results pages (SERPs). This is important because it can help drive traffic to

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The goal of

First party data is data that is collected by a business directly from its customers, typically through interactions on the company’s website or other online properties. This type of data can be a valuable marketing tool

Social commerce is the use of social media platforms to facilitate the buying and selling of products and services. This can include things like shopping on social media sites, using social media to find and purchase

Digital marketing offers many strategic options for online stores, businesses and brands. One of the questions small and large businesses face is whether to initiate an offensive, defensive or a  creative marketing strategy. The decision does

How will the new ad agency look like ? what capabilities they should have ? Anyone who is involved in the advertising industry understands (or will do so soon) that the place of traditional advertising agencies

There are several reasons why you might choose to use an e-commerce platforms : Convenience: With an e-commerce platform, you don’t have to worry about building and maintaining your own website, which can be time-consuming and

Testimonials – the personal testimony of customers – is a creative format that has seen good days in the history of advertising. Customers who have experienced a particular  product, talking to customers who have not yet

E-commerce business’s blog is a digital content area where posts are written and broadcast, posts that describe products, experiences, programs, and any other content that can bring value to a pre-defined audience. This investment is necessary

Building an e-commerce brand involves several steps, including: Define your brand: Determine what your brand stands for and what makes it unique. This will help you create a strong brand identity and differentiate your business from

The past few years saw changes in the way we consume content. This area of content consumption and media impact is divided into three main generations: The Programmed Age – the time when we would learn

In the context of population segmentation, audience & customer clustering analysis is the use of a mathematical model to discover groups of relevant people based on finding the smallest variations among them within each group. These

Mobile marketing has come a long way since the early days of mobile devices and telecommunications. In the past, mobile marketing was limited to basic SMS text messaging and simple mobile websites. However, as mobile technology

You’ve probably already internalized this conclusion: most people won’t hear about you. Most of the population will not know your brand.  Most of your audience will not be aware of the existence of your online store.

Creative departments are responsible for developing the creative concepts and ideas that form the basis of an advertising campaign. This can include everything from creating a tagline or slogan, to designing a visual look for a

The future of advertising is likely to be heavily influenced by advancements in technology, such as the increasing use of artificial intelligence and the growing popularity of mobile devices. This may lead to more personalized and

There are many different payment solutions available for e-commerce businesses, and the right one for you will depend on your specific needs and preferences. Some popular options include payment gateways like PayPal or Stripe, which allow

One of the major changes that characterize the digital age is the path a freelancer or business has to follow in order to initiate a marketing dialogue with its existing and potential consumers. This route is

Augmented reality (AR) is a technology that allows users to view and interact with virtual elements in the real world. This technology is gaining popularity in the world of online shopping and marketing, as it offers

Being aware that the power has shifted to the consumer and that brands need to create value for him in order to build a relationship that will lead to a business-marketing dialog, brands are quickly moving

Are advertising budgets going to dive down? It seems like a delusional prediction that actually forecasts that the advertising industry will undergo a shake-up similar to that of the American automotive industry in the 1970s. Giant

If you want to narrow your ” To Do List” for the coming year – would suggest to stick to the following points that can improve your e commerce business : Quality of the company’s digital

The next revolution is on its way, the new technological player which came up with a new digital relationship means – a digital token whose value is not determined by the value of a commodity or

In the past year, artificial intelligence technology has taken over most industries and is going to change the way we operate in almost every field. Some creatives, content creators and artists may disappear or become less

Step 1 Understanding customer behavior. This stage is divided into two parts : A. Understanding the reasons for choosing/preferring – what are the reasons and motives that influence customers to choose or prefer one brand over

Millennials are changing the labor market – more entrepreneurs, less tendency to bind themselves to a corporate workplace. An interesting phenomenon in this context is the growth of the freelance segment in the United States (and

New technologies and the changes in content consumption habits are witnessing a dramatic impact on advertising. Non-targeted banners, linear TV ads, newspaper ads are going to be replaced by smart advertising products that will enable brands

Consumer psychology in the digital age is a field based on familiarity with factors that motivate people in making buying decisions. A psychological profile of the target audience may help us in determining a marketing strategy,

Do you have a new or an existing product? Need to promote your online store ? Do you wish to invest in your personal branding ? Video is the ultimate solution for you, no matter if

Anyone who wants to predict the social and psychological developments that will be here in the coming years is invited to delve deeper into the three main movements in the digital space: Movement on the Axis

Cash Back and Rewards App market size was valued at USD 3325.9 million in 2022 and is expected to expand at a CAGR of 6.99% during the forecast period, reaching USD 4989.69 million by 2028 The

E commerce and Media companies that don’t incentivize users to distribute their content – are racing to the bottom. This professional insight changes the Media Industry in a profound way. A new company called Spreado developed

E commerce businesses became very complicated. Significant competition and new Relevant technologies require stores owners to be experts in many disciplines. The most important (relatively new) roles in the Industry is Shelf Manager. Here are main

Mobile has become our main screen. The question is how to use this personal medium to produce effective marketing, taking into account that it is not necessarily suitable for every company in the same way. The

Digital natives – millennials – are the most important audience for online stores. They are the ones who were born into the digital age and therefore lead everything related to the consumption of content and products

The advertising industry is in turmoil, and all of those involved admit as much – traditional advertising agencies, digital organizations, media companies, content producers who make their living from advertising, and of course the brands that

Artificial intelligence ( AI ) refers to the simulation of human intelligence in machines. It involves the development of intelligent systems capable of perceiving, reasoning, learning and solving problems, mimicking human cognitive abilities. By using complex

DPQ – Digital Presence Quality – Is a tool for measuring the quality of the digital presence of online stores and brands In the digital marketing age, digital presence of brands and companies is a prerequisite

If you want to build a solid , successful e-commerce business – you should first think about the following four KPI’s :   Speed. Generation Z & Y prefer fast brands – quick navigation, one or zero clicks

One of the strategic marks of the digital industry might happen with tectonic movements to narrow the gaps between brands and small businesses, big brands and companies. This is not going to happen all at once

If you would like to choose the best agency for your e commerce business you should start with the following : What experience they have in working with small on line stores ? How do they

Traditional functions such as marketing managers and creative talents are about to drastically change in the next few years. Strategic thinking, creativity, media buying skills etc., all these are not sufficient anymore. The new leaders in

Some people live in the physical world and pop once in a while to the digital one. At the same time, there are those who live in the digital world and occasionally pop over to the

The Internet is not highly democratic, there are those who are worthy and those who are worthier – mainly those who have more readers, more followers, more influence and higher access to significant audiences. Those who

SEO is one of the most effective ways to Improve your business by improving your revenue and profits. E-commerce stores thrive on a steady stream of new customers and a loyal core of repeat buyers. On

Traditional digital media are losing customers and revenue to social networks. Why is this happening? Because they don’t have engaged users, they don’t have log-in relationships with customers (registered users), they fail to distribute their content

The saying in the media and brand world claims that the people you most need will leave you first, and then the rest will follow. I guess that the first to leave / let go of